Content Strategy

No matter how great your idea is, it can be difficult to put it into words so that others connect with it and understand how special it is. Especially if words aren’t your forte. It can be even more difficult to be heard above the noise of a million new websites, products, apps and services – all vying to be the absolute best. I am passionate about communicating ideas in an accessible and delightful way. About cutting through the noise. So much of the words we read today are unnecessarily complicated, and I take great joy in writing and editing words to make them speak as clearly as possible.

Helping companies find their voice
One of the things I really love doing – and that I’m really good at – is helping companies find their voice. Working with them to create a language for their website, a style guide, an in-depth content strategy and the actual words (web copy and content) that make a website sing.

Past successes:
I was Pick n Pay‘s first online editor and helped set up the platform

Created SweetLifeMag.co.za and its associated online diabetes community

Wrote all the content and set up the group mommy blog for BabyGroup.co.za

Co-founded NowNovel.com and developed the online novel-writing process, blog, e-books, trigger mails and video series

Developed the content strategy for eazi.com (they’re launching their content next month).

Communicating your value proposition
It’s all very well having a value proposition, but you also need to know how to communicate it – what words to use, what platforms to use them on, and what your underlying message is. How do you figure that out? That’s where I come in…

Three ways to learn content strategy:

Talks
If you’re already an established company but you want to bring your messaging into alignment – or you’re just starting out but you want to make sure you start out right, I can speak to your company about what content strategy is, and why you need it.

Areas of focus:

  • The importance of a brand voice.
  • How to align your brand across various platforms.
  • What content strategy is – and why you should care.
  • Why you need compelling content.
  • How to get started with content strategy.
  • How to communicate more effectively with your customers so they fall in love with your brand.

No jargon, no confusing language, just simple storytelling with lots of examples to get you thinking about the words you use and how to use them better.

Workshops
If you have a bigger company, a group of entrepreneurs, or if you’re more comfortable in a group space, a workshop is a great choice. This three-hour workshop covers all the basics of content strategy, you get homework to work on at a later stage, and we have the opportunity to work on your voice during the workshop – with feedback.

What you’ll learn:

  • How to help your brand cut through the noise
  • How to develop a basic content strategy
  • How to use your money most effectively
  • How to discover your voice
  • How to craft compelling content
  • How to differentiate your brand from others, and communicate with your customers so they fall in love with your brand and spread the word on your behalf.During the session, you’ll work on what sets your brand voice apart, who you are to your customer and what makes you special, as well as a broad strokes content plan. You’ll present this to the group and I’ll give immediate feedback.

    You’ll take home an in-depth Style Guide worksheet, cheat sheets of the various platforms and what they offer you, and a brainstorm document to work on with your team.

Consultations
If you’re looking to empower yourself with specific content strategy knowledge tailored to your company, and you know you’re never actually going to do the homework, this is a better option for you – let me do it for you.

What I’ll give you:

  • A tailormade one-on-one consultation and follow-up call or emails, focused on any of the below modules, or something unique you need to address.
    • A voice and tone style guide, across all platforms
    • An analysis of your current website and social media
    • A multi-platform content strategy, including which platforms to use and why
    • A competitor analysis to find your differentiation
    • A detailed content plan for the next year
    • A sustainable content management plan
  • The goal with consultations is to teach you what you need to know to be able to manage content on your own.

Want to connect? Drop me a mail!