Content Strategy

No matter how great your idea is, it can be difficult to put it into words so that others connect with it and understand how special it is. Especially if words aren’t your forte. It can be even more difficult to be heard above the noise of a million new websites, products, apps and services – all vying to be the absolute best. I am passionate about communicating ideas in an accessible and delightful way. About cutting through the noise. So much of the words we read today are unnecessarily complicated, and I take great joy in writing and editing words to make them speak as clearly as possible.

Helping companies find their voice

One of the things I really love doing – and that I’m really good at – is helping companies find their voice. Working with them to create a language for their website, a style guide, an in-depth content strategy and the actual words (web copy and content) that make a website sing.

Some of the brands I’ve worked with:



Pick n Pay


Sweet Life





Communicating your value proposition

It’s all very well having a value proposition, but you also need to know how to communicate it – what words to use, what platforms to use them on, and what your underlying message is. How do you figure that out? That’s where I come in… Here are three ways to learn content strategy.

Want to connect? Drop me a mail!