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Strategy

No matter how great your idea is, it can be difficult to put it into words so that others connect with it and understand how special it is. Especially if words aren’t your forte. That’s where content strategy comes in.

bridget mcnulty content strategy

Making ideas clear

It can be even more difficult to be heard above the noise of a million new websites, products, apps and services. They’re all vying to be the absolute best. They all have compelling arguments. I am passionate about communicating ideas in an accessible and delightful way. About cutting through the noise. So many of the words we read today are unnecessarily complicated, and I take great joy in writing and editing words to make them speak as clearly as possible.

Helping companies find their voice

One of the things I really love doing – and that I’m really good at – is helping companies find their voice. That’s essentially what content strategy is: creating the right content in the right voice to satisfy the needs of your customers. Once you have a language for your website, a style guide, and an in-depth content strategy, you can make your website sing.

Brand storytelling

Whether you’re an individual or a company, you have a story to tell. Uncovering what that story is and how to tell it is what I love doing. I guarantee there is something unique and special about what you do, and how you do it. Let me help you tell that story.

Past content strategy experience

I’ve worked with a range of different brands, from Hetzner (web hosting) to Pick n Pay (food and lifestyle), Stock2Shop (e-commerce) to Sweet Life (health), Nubabi (kids) to Now Novel (novel-writing) and Treeshake (impact marketing). The one thread throughout all my work is that I help brands to find a meaningful voice.

One of the things I love about content strategy is that it’s inherently empowering. I’m not taking your content over from you and keeping it locked up in a cage: I’m giving you a plan so that you can own your content, and improve on it as you learn more.

Want to connect? Drop me a mail!