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Hello! And welcome.

So nice to have you here.
My name is Bridget McNulty, and I’m a writer, a speaker, a content strategist and a mom.

I like to call myself a brand storyteller because what I’m really interested in is telling stories: online, in person, in print.

I also have Type 1 diabetes, which ties into all of the above. I live in Cape Town, South Africa, and I use this space to write about things I find inspiring, ideas I’m grappling with, and the quest for meaning in everyday life.

I hope you find a slice of joy while you’re here!

Writing / Speaking / Content Strategy

If you’re interested in my writing work, please check out the Writing page, which has my published books and magazines. If you’d like me to speak to your company, please use the Contact page. You can watch a snippet of what I do when I’m on stage below, or on my Speaking page. If you’re looking for a content strategist to help your company find their voice, have a look at my Content Strategy page. And if you just want to know what’s on my mind, head over to the Blog page and let’s chat.

Sweet Life Diabetes Community

Most of my daily work is tied up with Sweet Life, the NPO/PBO I co-founded, and South Africa’s largest online diabetes community. Sweet Life is a community that informs, inspires and connects people with diabetes in South Africa. We offer reliable advice on all you need to know about diabetes, support diabetics, and share that just because you have diabetes, doesn’t mean you can’t live a happy, healthy life. A big part of our work for 2020 is in diabetes education and training, particularly in public clinics. Our goal is to find the most direct and effective way to communicate to South African diabetics.

Here’s a taste of one of my talks – take a look at my YouTube channel for TV interviews and the full Bridget McNulty Diabetes Story (it’s dramatic!)


  1. Yuvanya Naidoo Yuvanya Naidoo

    Hi 😊 I am a type 1 diabetic and I have been very disappointed at the lack of awareness and community between South African diabetics relative to other countries.

    I have teamed up with 7 other diabetics to start a non-profit organization with the aim of building a community, educating, advocating, supporting and lost importantly, creating a platform where people with extra supplies can donate and those in need can get access. The next steps after launching and hopefully getting a reasonable amount of attention on our social media pages is to design tshirts with a logo that distinctly represents the South African type 1 community and eventually expand into other products and ultimately register as a non-profit organization. All proceeds will be donated to charity or research. We have 8 very committed people who are putting in a lot of effort to create some Social media buzz before our launch early next year.

    We would really appreciate your support. Please like our pages, please send in posts and comments when we ask for them, please come to our events and please spread the word about us. We are called Bete It. If you email me or give me your Facebook and Instagram handles I can let you know when the pages are ready.

    Thank you for what you do for the community. Hopefully we can do the same and make the impact even bigger.

    • Bridget Bridget

      Hi Yuvanya!
      That all sounds wonderful. There is actually a thriving diabetes community that offers education and support on Facebook ( and on our website ( Maybe take a look at those first so you don’t reinvent the wheel? Very excited to support you in all your endeavours!

  2. Thank McNulty!
    People like u are a welcome relief given the fact that we are a community suffering in silence. Sometimes even families fail us when they cook or buying groceries.

    My name is Simpiwe Mancotywa and I am Type 2 with sometimes uncontrolled case issues and I am plus 50 years diagnosed five years ago.
    Can the community provide me with tried and tested wrong and right meals. It is my number one failure especially during the day. I eat wrong foods or not eat at all and compensate by eating a lots of fruits which they add to higher sugar levels.
    Please help guys as like many, would love to borrow another twenty years of life.
    Thank you once again and from now on Will follow ur online blogsq

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