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Month: June 2017

A few minutes of sheer delight

I’ve been listening to TED talks in the car lately – what an amazing way to make driving a pleasure – and found this one the other day. It’s by the lead singer of OK Go, the band who are famous for having the best, most surprising videos. He’s talking about where they come up with the ideas and the answer is – most of the time – by playing! What fun. Also: How to find a wonderful idea may be the best title for a talk ever.

The beauty of content strategy

I know most people wouldn’t describe their day jobs as beautiful, but I really think there’s something rather wonderful about content strategy. This may be because there’s nothing that saddens me more than people speaking in tongues and pretending it’s English – you know, paragraphs and paragraphs of marketing speak that you can’t actually understand no matter how slowly you read it. Similarly, it is a rare and precious joy to read a website or blog or get an email that sounds like a human has written it.

What’s your recurring thought?

It’s been an exhausting week. Ella has had German measles and fluid trapped behind her ear – a double whammy, as the doctor said – so she’s been super grumpy and not sleeping well. Poor poppet. I am not used to a grumpy baby! I feel like the whole week has been a single note plucked on a guitar: ‘sick baby, sick baby, sick baby’. Alternated with ‘I’m so tired, I’m so tired, I’m so tired.’ But aren’t we all walking around with a recurring thought on repeat?